{"id":263,"date":"2023-08-10T18:32:21","date_gmt":"2023-08-10T16:32:21","guid":{"rendered":"https:\/\/www.mcom.cat\/es\/?page_id=263"},"modified":"2023-08-11T17:15:00","modified_gmt":"2023-08-11T15:15:00","slug":"comunicacion-institucional","status":"publish","type":"page","link":"https:\/\/www.mcom.cat\/es\/comunicacion-institucional\/","title":{"rendered":"Comunicaci\u00f3n institucional"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-no-underline gutenify-section-f7e99470-0dc6-11ee-8dea-6752b411a41e is-layout-flow wp-container-core-group-is-layout-a77db08e wp-block-group-is-layout-flow gtfy-25\">\n<div class=\"wp-block-cover is-light grayscale gutenify-section-f7c01370-0dc6-11ee-8dea-6752b411a41e gtfy-4\" style=\"min-height:405px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-foreground-background-color has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"360\" class=\"wp-block-cover__image-background wp-image-145\" alt=\"\" src=\"https:\/\/www.mcom.cat\/wp-content\/uploads\/sites\/2\/sites\/5\/2023\/08\/FOTO3_comunicacio_institucional.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/www.mcom.cat\/es\/wp-content\/uploads\/sites\/2\/2023\/08\/FOTO3_comunicacio_institucional.jpg 600w, https:\/\/www.mcom.cat\/es\/wp-content\/uploads\/sites\/2\/2023\/08\/FOTO3_comunicacio_institucional-300x180.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group alignwide gutenify-section-f7beb3e0-0dc6-11ee-8dea-6752b411a41e is-layout-constrained wp-block-group-is-layout-constrained gtfy-3\">\n<h2 class=\"wp-block-heading has-text-align-center has-background-color has-text-color has-large-font-size gutenify-section-b3bad460-3857-11ee-9404-4f6c61e2836b gtfy-1\" style=\"font-style:normal;font-weight:700\">Servicios<\/h2>\n\n\n<h1 class=\"has-text-align-center alignwide wp-block-post-title has-text-color has-background-color has-large-font-size gtfy-2\">Comunicaci\u00f3n institucional<\/h1><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-background-background-color has-background gutenify-section-641981d0-2980-11ee-8348-033521367742 is-layout-constrained wp-container-core-group-is-layout-341efb48 wp-block-group-is-layout-constrained gtfy-24\" style=\"padding-top:100px;padding-right:30px;padding-bottom:100px;padding-left:30px\">\n<div class=\"wp-block-group gutenify-section-59d90dd0-3781-11ee-bb2f-65d6d384f0b1 is-layout-constrained wp-block-group-is-layout-constrained gtfy-7\">\n<div class=\"wp-block-group gutenify-section-79697f90-3781-11ee-bb2f-65d6d384f0b1 is-vertical is-layout-flex wp-container-core-group-is-layout-fe9cc265 wp-block-group-is-layout-flex gtfy-6\">\n<h5 class=\"wp-block-heading gutenify-section-6549fa80-3781-11ee-bb2f-65d6d384f0b1 gtfy-5\">Nuestro equipo est\u00e1 especializado en la elaboraci\u00f3n de estrategias y la generaci\u00f3n de contenidos preparados para difundir el mensaje previamente establecido.<\/h5>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-background-secondary-background-color has-background gutenify-section-e03b7bb0-379a-11ee-a96b-4b4a463fd9d3 is-vertical is-layout-flex wp-container-core-group-is-layout-71a730a2 wp-block-group-is-layout-flex gtfy-13\" style=\"padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-columns gutenify-section-3483d3d0-379a-11ee-a96b-4b4a463fd9d3 is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex gtfy-12\">\n<div class=\"wp-block-column gutenify-section-38242c10-379a-11ee-a96b-4b4a463fd9d3 is-layout-flow wp-block-column-is-layout-flow gtfy-9\">\n<h6 class=\"wp-block-heading gutenify-section-3e54a510-379a-11ee-a96b-4b4a463fd9d3 gtfy-8\">Ofrecemos asesoramiento para transmitir la personalidad y los valores de las instituciones combinando t\u00e9cnicas de marketing, publicidad y relaciones p\u00fablicas tutorizadas por expertos en comunicaci\u00f3n que mantienen un car\u00e1cter de di\u00e1logo entre la instituci\u00f3n, los miembros de la sociedad y otras instituciones.<\/h6>\n<\/div>\n\n\n\n<div class=\"wp-block-column gutenify-section-3826eb30-379a-11ee-a96b-4b4a463fd9d3 is-layout-flow wp-container-core-column-is-layout-8a368f38 wp-block-column-is-layout-flow gtfy-11\" style=\"flex-basis:70%\">\n<figure class=\"wp-block-image aligncenter size-full gutenify-section-4583a250-379a-11ee-a96b-4b4a463fd9d3 gtfy-10\"><img decoding=\"async\" src=\"https:\/\/www.mcom.cat\/wp-content\/uploads\/sites\/2\/sites\/5\/2023\/08\/FOTO15_comunicacion_institucional.jpg\" alt=\"\" class=\"wp-image-268\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group gutenify-section-4b2cfae0-37a3-11ee-9963-9fd07d493a39 is-layout-constrained wp-block-group-is-layout-constrained gtfy-15\">\n<h5 class=\"wp-block-heading gutenify-section-55a2e5c0-37a3-11ee-9963-9fd07d493a39 gtfy-14\">Es necesario tambi\u00e9n mantener un feedback con el p\u00fablico, gestionando los contactos comunicativos para que la instituci\u00f3n sea percibida como cercana y accesible por la sociedad. <\/h5>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-background-secondary-background-color has-background gutenify-section-2930c800-379d-11ee-9963-9fd07d493a39 is-vertical is-layout-flex wp-container-core-group-is-layout-71a730a2 wp-block-group-is-layout-flex gtfy-21\" style=\"padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-columns gutenify-section-292dbac0-379d-11ee-9963-9fd07d493a39 is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex gtfy-20\">\n<div class=\"wp-block-column gutenify-section-29233370-379d-11ee-9963-9fd07d493a39 is-layout-flow wp-block-column-is-layout-flow gtfy-17\" style=\"flex-basis:64%\">\n<figure class=\"wp-block-image aligncenter size-full is-resized gutenify-section-2926dcf0-379d-11ee-9963-9fd07d493a39 gtfy-16\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.mcom.cat\/wp-content\/uploads\/sites\/2\/sites\/5\/2023\/08\/FOTO16_comunicacio_institucional.jpg\" alt=\"\" class=\"wp-image-267\" style=\"object-fit:cover;width:530px;height:397px\" width=\"530\" height=\"397\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column gutenify-section-292aad80-379d-11ee-9963-9fd07d493a39 is-layout-flow wp-block-column-is-layout-flow gtfy-19\">\n<h6 class=\"wp-block-heading gutenify-section-29202630-379d-11ee-9963-9fd07d493a39 gtfy-18\">Las instituciones son responsables de sus acciones ante la sociedad, por lo que su comunicaci\u00f3n debe tener en cuenta esta responsabilidad y avanzarse a las posibles crisis que se puedan generar. Por eso, la comunicaci\u00f3n de crisis es fundamental; contar con un profesional que sepa planificar como actuar ante un imprevisto y como conseguir que un mensaje negativo o una cr\u00edtica se convierta en una fortaleza revirtiendo la situaci\u00f3n de crisis.<\/h6>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group gutenify-section-57326e20-379d-11ee-9963-9fd07d493a39 is-layout-constrained wp-block-group-is-layout-constrained gtfy-23\">\n<h5 class=\"wp-block-heading gutenify-section-5eb7a1b0-379d-11ee-9963-9fd07d493a39 gtfy-22\">En esencia, se trata de mantener un di\u00e1logo entre la instituci\u00f3n y los miembros de la sociedad.<\/h5>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nuestro equipo est\u00e1 especializado en la elaboraci\u00f3n de estrategias y la generaci\u00f3n de contenidos preparados [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-title","meta":{"footnotes":""},"class_list":["post-263","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - 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